RUSSIAN-SPEAKING COMMUNITY IN THE USA
Russian Market USA has the scoop on the Russian-American people across the country because the people that run our company also speak the language. This allows us to excel at Russian marketing in the USA. You should also know more about the community that you wish to reach. Below is a brief introduction of the Russian-speaking community in the USA.
The origin of Russian immigration to the USA dates back to the beginning of the 19th century. When the USSR collapsed, the influx of Russian people to the United States increased tremendously. Between 1990 and 1998, the number of Russian speakers in the USA increased by 254%. These people came to the USA in search of change and new opportunities. Over 4 million Russian-speaking people now live in the U.S.! Over time they have developed an ability to make comparisons and analyze situations in new ways. Russian-speaking people are naturally very determined to succeed, which makes them different from many other groups. The American culture that is based on freedom and the rules of advanced capitalism have both influenced the lifestyle of the Russian-speaking community in the United States.
The Russian-speaking people in the United States prefer a concentration of social, cultural, and business environments that somewhat resembles their native country. This is why the majority of Russian-speaking citizens reside in major hubs such as New York, Boston, Philadelphia, Baltimore, Miami, Atlanta, Cleveland, Chicago, Detroit, Denver, Los Angeles, Houston, San Francisco, San Diego, Seattle, Washington, and Milwaukee. Russians are naturally ambitious and this is one of the main features that distinguish these immigrants from others. They also realize that the rules and regulations of existence in the U.S. are very different from those in Russia. The Russian-speaking population of the U.S. also enjoys an active lifestyle while also being professionals in their respective fields.
There are 2.9 million Russian-speaking immigrants who have come to the United States over the years, and over 4 million people of Russian descent now reside in the country. This indicates that the amount of goods consumed by this population is very large. Russian-speaking people enjoy many services that are available for the satisfaction of their everyday tasks. Many Russian-speaking Americans over 65 years of age continue to stay in the workforce, indicating that their ability to buy goods and services doesn’t diminish with age.
When comparing immigrants to the U.S. as a whole, the high school graduation rate is only 67%, while the rate for Russian-speaking students is 80.3%. 61% of Russian-speaking adults have a Bachelor Degree or above, and 19% have an equivalent of a U.S. Associate Degree. 17% have graduated from a college. This shows that Russian-speaking citizens are serious about becoming educated, and they pass this concept on to their children. They teach their offspring that only after becoming a highly educated and well-rounded person can a young Russian-speaking American obtain a prestigious position with a good company and advance their career to new heights.
Russian-speaking people in the U.S. spend much time and effort on entering professions that are in high demand. Around 70% of them are engaged in management, sales, medicine, and education positions. Many Russian-speaking people also have careers in the high tech and computer industries, and some have devoted themselves to video production, creating feature and animated movies and documentaries. Russians have developed businesses in America that are now in great demand. U.S. products outnumber Russian goods and services in America, but their quality is still of a very high level.
Over 55% of the Russian-speaking families living in the USA have an income at or over $55,000 dollars a year. This makes this community one of the most highly paid communities in the country. Within one to three years after arriving in the country, 57% of families buy their own house. This is the result of goal setting and very hard work. Russian-speaking people not only to survive – they want to live! As consumers, they will usually become loyal to brands if they work well and are consistent over time. Brand loyalty is a great characteristic that Russian people endorse.
Russian Americans prioritize their families based on their place of residence, leisure time, children’s school, sports, nutrition, traveling in and outside the country. Russian language and its literature has quite a different value in the U.S. Some Russians must diligently work at, and some take classes or enhance their understanding of the English language themselves. Russian-speaking parents promote the preservation of their native language and culture to their children. As a result, Russian-speaking children in America have a heavier workload than kids of the same age living in other places.